We grow up being taught in primary school about good grammar. Their/There/They’re. How to spell and write with clarity, ensuring we don’t make fools of ourselves in later life.
Recently Donald tweeted about his incredible writing skills, only to use the incorrect spelling; using “pour” instead of “pore”. This was jumped on by Merriam-Webster, who responded with dictionary definitions of both words.


Although President Trumps tweets are not uncommon or shocking at this point, it is interesting to note that the spelling mistake was made by the leader of the free world.
Is it possible that all of us are losing a few brain cells while scrolling, swiping and liking our way across the internet?
In an article by Nichole Maybury for Linkedin in 2017, it was found that poor grammar and spelling, as well as typos are being found in social media posts from businesses.
“Those of us who are particular about such things (and there are many of us) would be left with a negative association with that brand” – Nichole Maybury
No one wants to be the person responsible for public embarrassment by posting something with errors from a company account. So double check your posts, run them through spell check if you have too, and get a friend/colleague to proof read your work if you can.
It is vital that we, as a society keep up with good spelling and grammar, only have 140 characters can mean cutting words down and/or using abbreviations. However, being experienced and having to post two tweets is far better than cutting words down and appearing unprofessional.
Until next time,
-Lawra
Such an interesting topic!!
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Hey Lawra!! interesting topic. I think that these days, spelling isn’t a major concern for brands. Depending on the industry, people have shifted away from professionalism and are opting for a more personal/casual relationships between consumers.
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